Powering fragrance retail’s digital transformation
Aura Lab creates cloud-based machine-learning software on a subscription basis that helps fragrance retailers improve the
fragrance discovery process for their shoppers, and enable the virtuous cycle of data into insights, and insights into action.
ScenTech Is The Foundation To Your Digital Transformation
Scentech is the only fragrance A.I recommendation system that continues to improve with every use. So far, the recommendations have delighted more than 80% of the shoppers and converted more than 70% that have undergone the experience.
Aura Labs Enhancer
Turn all your salespeople into fragrance experts capable of providing a unique and personalized customer service with Aura Labs Enhancer App that your team can use on tablet, to help every shopper find a perfume that suits them.
Aura Labs Advisor
For the 50% of your shoppers that do not engage with salespeople, Aura Labs Advisor can be accessed via a QR code in your store, so that your shoppers can navigate the store like they would on your online store, only with a personalized curation to their preferences.
Our Clients Say
97% of our partners say “Aura Labs” product improves user experience
I feel like shoppers trust me more when I use the application, especially when they see my makeup kit around my waist
I find it quite useful in converting a shopper that wants a perfume that we don't have
The recommendations are accurate most of the time - I use it when a shopper does not know what they want
Joe-Senior Product Manager
The data can not only help us improve omni channel, but also, get customer knowledge and their tastes, and optimise assortment per store based on socio demographics and stay stocked on testers that inhibit sales along with making every beauty advisor a perfume expert
Lara Dabbur-Sales Manager at Faces
Effectively what this does for us, is turn every BA into a fragrance expert, regardless of their training
It is our powerfully simple, and simply powerful web app that your shoppers could access by scanning a QR code in your store, and get perfume recommendations leveraging our proprietary machine learning technology, Scentech.
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