Everyone has a story to tell. Here is Ours.
It all began with a vision in a cubicle in Jebel Ali, Dubai. In 2017 after years at Procter & Gamble’s Fragrance Business Unit, our team began to evangelize a fundamentally different retail. One where the shopper experience is delightful and personalized. To offer as much delight in shopping for a fragrance, as it is delightful to experience scent, and it’s yet to be understood impact on memories, emotions & sensuality. And one where fragrance retail shifts from its 20th century product centricity, to lead the wave of digital transformation in what will be a seamless, experience-rich, on-going value providing retail that is hyper-personalized to every shopper’s taste.
Since then, Aura Labs began to re-invent fragrance retail by addressing the pain that aches us the most. Finding a perfume. Scentech©, its revolutionary deep learning algorithm, can understand every shopper’s taste and intent, and suggest perfumes to them wherever they are shopping, that suit their preferences.
And here begins the re-invention of fragrance retail. A vision that will touch every part of the shopper’s journey. Awareness, Consideration, Purchase, Re-purchase. Rooted in the principles of great customer service, and powered by big data.
How Our Product Can Help Your Business
I feel like shoppers trust me more when I use the application, especially when they see my makeup kit around my waist
I find it quite useful in converting a shopper that wants a perfume that we don't have
The recommendations are accurate most of the time - I use it when a shopper does not know what they want
Joe-Senior Product Manager
The data can not only help us improve omni channel, but also, get customer knowledge and their tastes, and optimise assortment per store based on socio demographics and stay stocked on testers that inhibit sales along with making every beauty advisor a perfume expert
Lara Dabbur-Sales Manager at Faces
Effectively what this does for us, is turn every BA into a fragrance expert, regardless of their training
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